With a background in Journalism, Megan Redzia decided to pursue a career path in public relations, eventually joining 3E Public Relations in Pine Brook as a partner and executive vice president. A true Jersey Girl, she and her husband grew up in Fair Lawn and moved to Oakland 13 years ago to raise their sons, James, 9, a fourth grader, and Robert, 5, a kindergartener. We asked her about her favorite PR moment (hint: she loves her boy bands); how 3E Public Relations sets itself apart; how the rise of artificial intelligence is affecting the industry; and her kids favorite places in New Jersey.
New Jersey Family: What inspired you to get into PR?
Megan Redzia: I went to Quinnipiac University in Connecticut as a Journalism major because I had a passion for writing and storytelling and had been on the staff of my high school newspaper. I knew enough about public relations to be interested in how it would intersect with journalism, so I took a PR101 class, and it was the professor of that class who sparked my interest in the industry. She had a diverse background in both non-profit and consumer PR and listening to her talk about the exciting campaigns she implemented and the differences they made for the organizations she represented led me to change my major.
When I was a junior, I completed an internship with the public relations department at People magazine and that solidified my choice. The excitement I got from watching the PR team pitch stories and coordinate press interviews assured me I was pursuing the right career path.
NJF: You’ve worked with everything from fashion to food to finance—what’s your proudest PR moment to date?
MR: One of my proudest PR moments was our involvement in the Pop 2000 tour at Westfield Garden State Plaza shopping center in Paramus. The event included a throwback pre-party and outdoor concert featuring live performances by artists synonymous with the 2000s, including Chris Kirkpatrick of NSYNC, O-Town, Ryan Cabrera, 98 Degrees, BBMAK and LFO. It was the first time our agency promoted a concert, and we were successful in securing a tremendous turnout of media and influencers at the VIP meet-and-greet and the concert exceeded attendance goals with almost 5,000 people in the audience. Standing on the stage at the mall where I grew up shopping, with the bands I grew up listening to and staring into the sea of people we helped get there that day was an incredible milestone in my career.
NJF: PR is changing so rapidly. What’s changed the most for you in how you approach your work and what clients are looking for as the media landscape changes faster than it ever has.
MR: Securing great media coverage and posting engaging social media content used to be enough to drive results for clients, but as the digital landscape made it more challenging to reach and impact target audiences, we needed to shift our approach. 3E PR was originally a department within a marketing communications agency, so having the knowledge of how public relations integrates with a broader marketing strategy allowed us to pivot to be strategic communications managers. For most of our clients, we go beyond traditional public relations and social media to ensure there is alignment between a brand’s owned and earned media strategies. Clients are looking for that more holistic approach as they struggle to navigate the rapidly changing world of communications.
NJF: And how are you navigating the rise of AI?
MR: Our agency has embraced the use of AI to streamline processes such as transcribing interviews, conducting research, and gathering insights. We use a variety of AI-powered data analysis tools to track media coverage, brand mentions and perception, and monitor social media. What you will not see us doing at 3E PR is using AI as a replacement for creativity and human judgment. Our unique approach to PR writing, understanding what reporters are looking for sources to provide, and building media relationships is what makes us successful. AI can’t replace those skills.
NJF: Your PR mantra focuses on 3Es (Entertain, Educate and Engage) – how do you apply those to your work and your life as a mom of two?
MR: The 3E PR mantra was created to address how we create meaningful interactions with our clients’ target audiences. It isn’t enough to just get in front of a potential customer, prospect, or purchaser today, you need to retain their attention by keeping them entertained, educated and engaged. The same is very true with children. My husband and I put a big emphasis on helping our children learn through entertaining and engaging activities that open their eyes to new things and opportunities.
NJF: What’s one lesson you’ve learned as a female founder that you wish more women knew?
MR: I think the greatest lesson I have learned as a woman in business is to build a strong network. It can be very easy in a fast-paced industry like PR to keep your head down and just focus on achieving day-to-day goals, but there is only so much you can do on your own. Connecting with other like-minded individuals and mentors can give you valuable perspectives, opportunities for growth, and support in the areas where you have weaknesses. It took me a while to realize the value in building a network and it has made a big difference in how I operate as a business owner.
NJF: What PR skills (hello multitasking and crisis communication) have you used in your parenting?
MR: A career in PR means you are constantly on the clock to meet a deadline or on the go to get to a meeting or an event – pretty much just like being a mom. Being in this industry made the transition to a parenting schedule easier because I had strong time management and multitasking skills. I also use a lot of my active listening and communications skills that I have honed as a PR professional when I am parenting.
NJF: PR is such a 24-7 job. How do you unplug with your family? Any favorite spots?
MR: Two years ago, we purchased a cabin in a community on Lake Wallenpaupack in the Poconos and we are so grateful for all the screen-free memories we are making there as a family. I make a conscious decision to take off the PR hat when we pull into the driveway and just focus on my family. We all look forward to the weekends we get to spend at the lake, embracing the outdoors, exploring the local area, playing games, and making meals together. This past spring, we lost power late on a Saturday afternoon, so we sat around in the dark telling ghost stories with a flashlight. I know I’ll cherish the simplicity of that unplugged memory forever and I hope moments like that encourage our boys to do the same when they have children.
NJF: If your life had a PR tagline, what would it be?
MR: I think my tagline would be “I’ve got you covered.” I am terrible at saying “no” or “I can’t” and I tend to take control and offer help even when I’m at my maximum bandwidth. I learned it from my mother, who still seems like she can conquer any challenge all by herself.
NJF: What’s next for you and 3E? How do you see the field evolving over the next few years?
MR: 3E PR is focused on growing our team and diverse client roster, while remaining committed to what makes our agency so special – our people. We have been fortunate to build a staff of talented individuals who are as dedicated to one another as they are our clients. I think this differentiator will be more valuable than ever over the next couple of years as clients lean on their agencies to continue guiding them through uncertainties and evolving business landscapes.
NJF: What do you love most about living in Oakland?
MR: I love the sense of community in our town, incredible school system, friendly atmosphere, and shared commitment to our children. I have been coaching rec soccer in Oakland for four years and that has really exposed me to more people in town. I get such a good feeling every time I leave the field seeing how kind the children are to one another and how supportive the parents are of not just their kids, but everyone on the team.
NJF: What are some of your kids’ favorite places in NJ?
MR: My kids love going to the Jersey Shore to visit Jenkinson’s Aquarium, walk the boardwalk and eat lunch at Frankie’s Bar & Grill in Point Pleasant. They are also both animal lovers, so they really enjoy visiting Essex County Turtle Back Zoo in West Orange and Bergen County Zoo in Paramus. We also love going to the many wonderful farms in our state, especially during the fall, such as Abma’s Farm in Wyckoff, or Farms View Roadstand in Wayne.
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