Townsizing Is the New Travel Buzzword—And Cape May’s at the Top of the List

SIXT and Architectural Digest say this trend is all about 'storybook charm'

CRAIG TERRY / CAPE MAY COUNTY TOURISM / Cape May Point

The latest vacay buzz is all about “townsizing”—a shift away from big-city getaways in favor of small towns with storybook charm. More and more travelers, especially Gen Z, are opting for destinations that feel like something out of an old-fashioned movie.

Washington Mall in Cape May /  Rabbitti/istockphoto.com

In response to this growing trend—searches for slower, more intentional travel are up 4,700 percent over the past year. SIXT ranked the top 20 small-town destinations in the U.S. based on population, walkability, local business offerings, and overall noise levels (the quieter, the better). One of our favorite Jersey Shore towns placed second on the list.

CRAIG TERRY / CAPE MAY COUNTY TOURISM / Cape May Point

Cape May has a population of just 2,757 people, a noise level of 65 decibels (considered to be moderate), and 800 local businesses, making this walkable beach town (it ranked 81 out of 100 for walkability) perfect for a slower, seaside escape, according to SIXT.

CRAIG TERRY / CAPE MAY COUNTY TOURISM / Cape May Point

Cape May has so much to offer vacationers, from the beachfront to the downtown by Washington Street Mall to Cape May Point’s natural areas to nearby Cape May Court House and its popular free park and zoo.

The Victorian homes and architecture make you feel like you’re in Europe. Congress Hall’s resort and restaurant take you back to post-colonial days. The Emlen Physick Estate, a Victorian home and museum dating back to 1879, has the charming The Carriage House Café & Tearoom.

© THE NATURE CONSERVANCY

You can walk pretty much anywhere, especially along the boardwalk. Renting bikes is an easy way to explore the area, too. You can also go railbiking, pedaling along decommissioned railroad tracks, to see the new murals at The Garrett Family Preserve.

Nature lovers can whale watch along the Atlantic Ocean shoreline, visit the lighthouse at Cape May Point State Park for views of the Delaware Bay, or birdwatch along the Atlantic Flyway at South Cape May Meadows. Monarch butterflies, dragonflies, and horseshoe crabs are also common in the area; or trade in your binoculars for a history hat and check out the World War II bunkers and the SS Atlantis.

SIXT used the list of the top 55 small towns in America from Architectural Digest (where Cape May is ranked 4th out of 55) and narrowed that down to the top 25, comparing population size, walkability, noise levels and the number of local businesses using data current from June 27, 2025.

CRAIG TERRY / CAPE MAY COUNTY TOURISM / Cape May Point

Top 20 Places to Visit With Small-Town, Townsizing Charm, according to Sixt:

  1. Decorah, Iowa
  2. Cape May, New Jersey
  3. Sewanee, Tennessee
  4. Houghton, Michigan
  5. Rehoboth Beach, Delaware
  6. Yellow Springs, Ohio
  7. Ketchum, Idaho
  8. Mystic, Connecticut
  9. Marfa, Texas
  10. Nashville, Indiana
  11. Galena, Illinois
  12. Jim Thorpe, Pennsylvania
  13. Meredith, New Hampshire
  14. St. Francisville, Louisiana
  15. Boonville, California
  16. Cashiers, North Carolina
  17. Rhinebeck, New York
  18. Madison, Georgia
  19. Pawleys Island, South Carolina
  20. Rocheport, Missouri

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