The moment you find out you’re going to be a parent is unlike any other. And now, just in time for Father’s Day this Sunday, Dove has captured that milestone for men in a new ad.
The poignant, touching commercial shows 13 real dads-to-be discovering their wives are pregnant. We see their shock and disbelief, their joy, their tears, all caught on film as they learn the happy news. Their wives tell them with positive pregnancy tests, adorable little baby clothes, cards and even ornaments and other trinkets.
The ad, titled “First Fatherhood Moments,” is part of Dove’s Men+Care campaign that celebrates caring as a sign of strength and masculinity. The commercial features clips of the 13 guys’ “authentic and unfiltered reactions” to the news that they’re going to be dads.
“Real strength means showing you care even from the very first moment,” the ad’s tagline reads.
So grab some tissues and watch the commercial for yourself!