Name: Mara Kimowitz
Hometown: Mountain Lakes
Kids: A girl, 10, boy, 8 and boy, 6
Business: StretchSource
Location: 416 Main St., Boonton


New Jersey Family: What makes your business unique?
Mara Kimowitz: StretchSource is the original provider of assisted partnered stretching in Morris County and the only one that also provides continuing education for fitness and wellness professionals.

NJF: When did you launch the business, and what was your biggest inspiration to launch it?
MK: I launched in September 2017 and my biggest inspiration was seeing there was a need for stretch training resources other than yoga and physical therapy.

NJF: In this unprecedented time of COVID-19, small businesses are being hit hard. How has this affected your business? 
MK: Unfortunately, we were forced to stop all operations on March 17 for an uncertain amount of time. We are a hands-on and in-person service so we are unable to go virtual. We are offering complimentary stretch information, resources and classes online through the Everything Stretch Community on the StretchSource Facebook Page.

NJF: How have you pivoted your business to adapt to this stressful and uncertain time?  
MK: We are offering FREE stretch resources to the loyal StretchSource Community and know we will come back stronger and better for it.

NJF: What can others do to support you? 
MK: Others can offer a kind review of our business on Facebook, Google or other social media platform, create an account with StretchSource on and join our Everything Stretch Group.

NJF: How are you and your business giving back through this period?  
MK: We are providing complimentary stretch resources to keep people moving and flexible during a time of isolation.


NJF: What will be the first thing you do as a business when this is behind us?  
MK: I will take my staff out for dinner to celebrate.

NJF: What’s the best piece of business advice you’ve ever gotten that you want to share with others?
MK: Never underestimate what you are capable of.

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