If your family vacations in Wildwood, you know the vibe well: bright neon, colorful motels and mid-century-style architecture that takes you back to the 1950s and ’60s. Downtown murals celebrate music icons like Bobby Rydell and Chubby Checker, and The Wildwoods By the Sea Doo Wop Experience Museum pays tribute to the town’s rock ’n’ roll roots.
The Pink Champagne Boutique Motel fits right in with that mid-century Doo Wop style. Located on Atlantic Avenue, one block from the beach and the Wildwoods Boardwalk, the motel dates back to 1957 and is known for its neon sign and pink-and-white color palette.
After being purchased by a new owner, the property just wrapped a full renovation that refreshed its rooms while preserving the retro character that makes Wildwood so unique.
Its new owner, Antoinette Madonna, a lifelong Cape May County resident and real estate investor, had a vision to update every room, bathroom and common area while retaining the motel’s pink accepts and retro vibe.
“When I first saw the motel, I knew it deserved another chapter,” Madonna said in a statement announcing the reopening, adding that the goal was to preserve its history while making a stay more comfortable with modern updates.
“It’s about honoring what people have always loved about Wildwood while giving them an experience that feels fresh and unforgettable,” Madonna said.
The 25-room property has accommodations ranging from queen efficiencies to one-bedroom suites that sleep up to six people. Some suites have full kitchens. The motel also has an outdoor pool, sundeck, free parking, free coffee and digital check-in.
The renovation fits into Wildwood’s broader effort to preserve the town’s colorful mid-century architecture.
Details like angled roofs, bright neon signs, exterior staircases and themed motel names are all part of what is known as Doo Wop style.
The Wildwoods By the Sea Doo Wop Experience Museum at 4500 Ocean Avenue showcases that style. Voted one of the country’s Best Pop Culture Museums in USA Today’s 2026 10Best Readers’ Choice Travel Awards for the fourth year in a row, you’ll find restored neon signs, vintage furniture and more tied to Wildwood’s music and pop-culture history.
The Pink Champagne is a short walk from the beach, boardwalk, Wildwoods Convention Center and Morey’s Piers. The five miles of beaches stretching across North Wildwood, Wildwood and Wildwood Crest are free. In 2026, USA Today 10Best readers named The Wildwoods the Best Beach in New Jersey for the third consecutive year.
There’s plenty happening throughout the Wildwoods all summer.
Here are a few events worth saving the date for:
Boardwalk Craft Shows happen on certain weekends, and are themed – like Christmas in July on July 25 and 26, Open Weekend on August 1 and 2, Baseball on the Beach on August 8 and 9, and Labor Day Weekend on September 5 and 6.
The Jus Nice Sneaker and Trading Card Convention on July 25 and 26 is the only sneaker and trading card convention of its kind in South Jersey. Kids and collectors check out the latest in sneaker culture, vintage clothing, independent brands, streetwear, accessories, rare trading cards, and everything in between.
The Wildwoods Loves Waddlers Baby Waddle Contest on July 28 and Baby Parade on July 29 are open to babies and toddlers who want to test their crawling and walking skills in front of cheering parents.
Anglesea Nights transform Olde New Jersey Avenue into a lively pedestrian festival with a mix of food trucks, shopping and live street entertainment (like stilt walkers, jugglers, magicians and puppeteers) from 5 to 10 pm Thursdays, July 30 and August 13.
For the release of the graphic novel Flag Me Down: The Story of Wildwood’s Tramcar by Michael Jasorka, a one-day signing event on August 1 will feature an appearance by longtime tenured tramcar driver, John “Gigi” Gigliotti, and the voice of the tramcar warning herself, Florence Stingel.
Test your athletic skills during the Wildwood Navy SEAL Challenge on August 9. Races will involve a 1-mile ocean swim, a 5K run, and an obstacle course consisting of sand and water obstacles like sand sprints, ocean swims, push-ups, pull-ups, and weighted exercises designed to mimic the training of elite special forces.
The free Wildwood Crest Food Truck & Summer Music Series runs Wednesdays from 5–9 pm through August 26 at Centennial Park. The weekly event includes food trucks, craft vendors and live music beginning at 7 pm.
At Byrne Plaza in Downtown Wildwood, the Farmers Market runs Saturdays from 8 am to 12:30 pm through Labor Day weekend. Free family movies are shown Tuesdays after dark, and free concerts are held Thursdays from 7:30–9 pm throughout the summer.
The Wildwoods Air Show returns September 11 and 12, featuring highly-skilled aerial acts, including military aircraft, custom-built planes and parachuters high above the shoreline. There will be tributes for the 25th anniversary of September 11 as well as America’s 250th birthday.
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