Last year, Target came out with its Hyde & EEK! Boutique line, affordable adaptive and sensory-friendly creations that allow kids with all different types of abilities to have a spooktacular Halloween. This year, Target is doubling its offerings of adaptive Halloween costumes and even adding some options for grown-ups, too!
Target
From robots and dragons to unicorns and mermaids, the Hyde & EEK! costumes have small differences that have a huge impact on a child’s ability to enjoy dressing up and participating just like the rest of their peers. From open backs for easy dressing, wheelchair-friendly fits, hidden openings and pockets for abdominal access and removable accessories, the collection is a game-changer for those with differing abilities. Some of the costumes even feature extra flexibility for those with different sensitivities.
“Whether you’re simply getting dressed every day or dressing up for special moments like Halloween, everyone deserves to feel included and celebrated,” says Julie Guggemos, Target’s senior vice president and chief design officer. “And at Target, we know that great, inclusive design makes all the difference. That’s why we’re continuing to invest in Cat & Jack adaptive apparel, Pillowfort sensory-friendly home goods and more and creating twice as many practical, affordable, super cute costumes that invite all guests to make their own Halloween memories.”
In a press release, Target features real kids enjoying wearing some of the costumes, including 13-year-old Jonas wearing the dragon costume with wheel covers. “It’s pretty amazing that Target has something that fits him, that he likes and that is very adaptive to his movement,” says his dad, José.
A unicorn costume is a perfect fit for Brooklyn, 11, because it accommodates her insulin pump in a hidden pocket.
“Target’s adaptive line has been life-changing for us and many of our friends—and the Halloween costumes are an added bonus,” says her mom, Bo. “Now Brooklyn can comfortably wear a costume that fits her and her outgoing, sparkly personality.”
We are giving Target a big “yay!” for making sure Halloween is a holiday all kids can enjoy together.
