Dove ‘Cost of Beauty’ Film Shows Dangers of Social Media on Kids’ Mental Health

The Dove Self-Esteem Project just released this powerful new film which illustrates the impact toxic beauty content on social media can have on kids’ mental health. The film was made using real footage and photos of Mary, a young girl who ultimately battles an eating disorder after being given a smartphone for her birthday.

While Mary survived and is in recovery, sadly her story is not uncommon, and many parents are calling on their legislators to enact change.

Research from the Dove Self-Esteem Project showed:

• 80% of young people believe that people their age are addicted to social media
• Approximately 76% of young people in the U.S. say social media can make them want to change their appearance
• 7 in 10 young people (ages 10-17) have been exposed to content encouraging weight loss/body transformation on social media

“As a teen in recovery from an eating disorder, sharing my experience has been very important to me to help others and show the true impact harmful content on social media can have on our mental health,” shares Mary, Content Creator & Lead Voice in Cost of Beauty film. “I am proud to have worked with the Dove Self-Esteem Project to share my story and hopefully drive conversations and inspired tangible change to make social media safer, as it should be a safe space for everyone. My hope is that social media can become a safe space for kids and teens to express themselves creatively and positively.”

The film contains sensitive content and can be viewed here.

Since 2004, Dove has been building self-esteem in young people through the Dove Self-Esteem Project. Along with its non-profit partners, Common Sense Media and ParentsTogether Action, they are taking a stand against the harmful impact of social media by supporting the 2023 revision of the Kids Online Safety Act (KOSA).