There are some popular characters kids are clamoring to have at their next birthday—and they’re not princesses or superheroes. They’re grocery store items you collect, share and trade. Kids are still obsessing over these figurines that even have their own YouTube channel.

“I was surprised this trend wasn’t happening sooner,” says Angela Yu Bae of Angi & Co. “I love Shopkins. My kids love Shopkins. Shopkins are huge!” The best thing about these characters is that there are so many themes.

Bae recommends focusing on one little slice of Shopville as the backdrop to your party, like the Small Mart (a mini supermarket) or Fruit and Veggie Stand, and making it the center of your décor. 

Photos courtesy of atozebracelebrations.com