Bah humbug! One of New Jersey’s favorite summer attractions will not take place in 2024.
The Festival Group, which organizes the weekend-long New Jersey Lottery Festival of Ballooning every July, decided to postpone the NJ favorite event for one year “in order to reimagine, refresh and relaunch the next version of this great festival in 2025,” according to Festival Executive Producer Howard Freeman.
Freeman said there have been rising costs due to the pandemic, such as inflation, supply chain interruptions, loss of vendors, competition for resources from other festivals and increased fees by musicians. He said the organizers don’t want to pass those increases onto fans, so they are figuring out how to keep costs low while keeping the event spectacular, which has taken place at the Solberg Airport in Readington for 30 years.
“Since we purchased the event back in late Fall of 1992, we have been proud to offer a first-class, family-oriented festival at reasonable prices,” says Freeman “With the New Jersey Lottery as a solid foundation, the balloon festival is currently seeking additional investors and partners who would benefit from the event’s name recognition, associated brand awareness, its global media coverage, highly coveted family demographics, and community giving, as part of its 2025 relaunch.”
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