If you’re a fan of Nerf and Playskool toys, get ready for two exciting additions to Westfield Garden State Plaza in Paramus. Kingsmen Xperience, along with Hasbro, is opening the first North American location of Nerf Action Xperience and the first-ever Planet Playskool at the mall. Both indoor entertainment centers are slated to open in late 2023, and we couldn’t be more excited.

Nerf Action Xperience and Planet Playskool will feature multiple activity zones, food and beverage areas and retail stores for fans of the toys.


Nerf Action Xperience will span over 25,000 square feet and feature active play areas, bringing Nerf to new levels of excitement. The center will be perfect for older kids, young adults and will even host corporate events and parties.

“The opening of these two new attractions in the US marks the resumption of our drive to deliver new and unparalleled experiences around the world, after a two-year hiatus due to the pandemic,” says Andrew Cheng, Group CEO of Kingsmen. “Markets are opening up and there is demand for such immersive and engaging branded content.”


Planet Playskool will be an indoor children’s entertainment center featuring Play-Doh, Transformers, PJ Masks and more for young fans. The center will span over 20,000 square feet so kids can unleash their creativity with Spirograph, Tinkertoys and more.

“We are very pleased to be opening our first locations of these Hasbro branded experiences in North America with such a great partner and venue as Westfield Garden State Plaza,” says Senior Executive Vice President of Kingsman Xperience, Corey Redmond.  “This marks the beginning of our strategic rollout plan, in conjunction with our longstanding partner Hasbro, to expand to many more key locations across the U.S. and Canada over the next several years.”

Do you have Nerf fans in your house? Tell us in the comments!

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