The FIFA World Cup 26 Jersey Fan Hub is officially open at Sports Illustrated Stadium in Harrison. The free fan experience debuted Sunday at the home of the New York Red Bulls and Gotham FC and will have live match broadcasts, interactive fan activations, free giveaways and food and drink.
The Fan Hub is the NYNJ Host Committee’s official New Jersey fan experience during the FIFA World Cup. It will be open on select dates throughout the tournament, and admission to watch the matches on a big screen inside the stadium is free, but tickets need to be reserved in advance.
Tammy Murphy, chair of the FIFA World Cup 2026 NYNJ Host Committee Board; Marc de Grandpre, president and general manager of Red Bulls New York; Congressman Rob Menendez; Midge Purce, Gotham FC player and New York New Jersey Official Host Committee Ambassador; and New York Red Bulls player Dylan Nealis all spoke about what it means to have the World Cup here in New Jersey and to be able to host fans to free watch parties inside a pro soccer stadium.
A Big Screen Stadium Experience for Fans
During the ribbon cutting, Murphy said the Fan Hub gives fans who don’t have tickets to a match at MetLife Stadium (known as New York New Jersey Stadium during the World Cup) a chance to watch them in an exciting stadium atmosphere.
“We want to make sure everybody has the space and the ability to share, to celebrate, and to stand shoulder to shoulder with people from other countries,” Murphy said. “I think it’s exactly what our world needs right now.”
Soccer’s accessibility and popularity have a powerful way of connecting people at a time when many are craving human connection more than ever, she added. “Soccer, you can play almost anywhere,” Murphy said. “It’s something that really helps to bring different ethnicities, different religions, different economic backgrounds together. Everybody can come together over this one beautiful game.”
Fans can watch matches from the stadium floor on a massive 60-foot screen on the pitch, with more viewing in the indoor/outdoor Hype House. There will also be live entertainment and sponsor activations on select dates.
Fan Activations and Freebies
Among the activations at NJ’s fan hub are a Coca-Cola kicking challenge where fans can score a free Panini sticker book. Hackensack Meridian Health is sponsoring a World Class Video Moment, where fans can either score or save a goal, then create a personalized AI-generated video of themselves as a World Cup player representing their country of choice.
There’s also a Healthy Persona Quiz that helps fans reveal their soccer-inspired health persona, with pro tips to optimize their health and performance on the pitch. Fans can receive a limited-edition poster featuring the official NYNJ World Cup artwork by Rich Tu, a New Jersey native and Brooklyn-based artist.
Bristol Myers Squibb’s Fan Hub activation has fans take on the 7% Goal skills challenge (a nod to the fact that only 7 percent of clinical trials succeed), meet the BMS mascot Squibby, walk through an immersive “molecules in motion” experience, play on a mini pitch and test their science knowledge. Fans who take on the science trivia challenge have the chance to win a pair of Liberty Science Center tickets.
The Red Bulls activation includes soccer-themed challenges, kicking games and chances to meet and take photos with Red Bull New York players on select dates. Horizon’s soccer-themed activation includes sunblock and lip balm giveaways.
Fan Hub event days are free to attend, but registration through SI Tickets is required. General admission seating on the floor and in 100-level seats is available on a first-come, first-served basis. Reserved seating in Sections 109 and 110 is also available for purchase through SI Tickets.
Free Jersey Fan Hub Watch Party Dates
The Fan Hub is scheduled to be open for free watch parties on select dates throughout the Group Stage and Knockout rounds. Upcoming dates include:
- Wednesday, June 17
- Friday, June 19
- Saturday, June 20
- Sunday, June 21
- Tuesday, June 23
- Wednesday, June 24
- Thursday, June 25
- Friday, June 26
- Saturday, June 27
- Tuesday, June 30
- Wednesday, July 1
- Thursday, July 2
- Friday, July 3
- Sunday, July 5
- Thursday, July 9
- Friday, July 10
- Saturday, July 11
- Tuesday, July 14
- Wednesday, July 15
Check the Fan Hub schedule before heading out, since match times, stadium floor viewing and ticket availability may vary by date.
Sports Illustrated Stadium is accessible by public transportation, including the PATH train to Harrison Station. Parking is available nearby but make sure to plan ahead.
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