Barbie is getting more inclusive with the introduction of a new Barbie doll with Down syndrome. This week, Mattel Inc. announced that in order for more children to see themselves in Barbie they’ve added this new doll to this year’s global Barbie Fashionistas lineup.
“As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” says Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves.”
McKnight went on to say that doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world. “We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play.”
Barbie worked closely with the National Down Syndrome Society (NDSS) to ensure that the doll was an accurate representation. Their guidance informed the design process from start to finish, including the doll’s sculpt, clothing, accessories and packaging.
The doll’s face and body are intended to be illustrative of women with Down syndrome. As some children with Down syndrome wear orthotics to support their feet and ankles, Barbie comes with a set of pink ones that match her outfit. Her dress pattern even features butterflies and yellow and blue colors, which are associated with Down syndrome awareness.
Barbie is the most inclusive doll line on the market with over 175 looks offering a variety of eye colors, hair colors and textures, body types, disabilities and fashions. Barbie has previously introduced dolls with vitiligo, dolls that use a wheelchair or a prosthetic limb, a doll with hearing aids and a doll without hair.
The 2023 Fashionistas dolls, including the Barbie doll with Down syndrome, are available for purchase from major retailers for $10.99.
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