The Jersey Shore’s Jenni “JWoww” Farley is opening her own shop at American Dream in East Rutherford.
The reality TV star, mother and entrepreneur is set to open The Heavenly Flower in May. The shop will sell maternity wear along with coordinating “Mommy and Me” outfits and accessories for mamas, infants and children.
“I’m a mom, and so many of my fans who have grown up watching me on television are now moms, too,” said Farley. “The Heavenly Flower collection is fun, stylish and affordable for women and kids and the realization of a longtime dream of mine. I can’t think of a better place to bring this idea to life than at American Dream.”
Farley lives in Holmdel with her two kids, Meilani, 6, and Greyson, 3. Greyson was diagnosed with autism and Farley has been outspoken about raising awareness. Last week, she shared on Instagram that she is so proud of how far Greyson has come and gave a shoutout to @kulturecity, a leading nonprofit promoting sensory accessibility and acceptance for those with invisible disabilities.
Farley also shared news of her engagement to Zack Clayton, a pro wrestler, in a recent Instagram announcement. And she’s been promoting news of her new shop on her Instagram and on @shopheavenlyflower.
“We know that Jenni and her kids have really enjoyed their visits to our center, so it felt like a natural fit to bring her Heavenly Flower concept to American Dream,” said Don Ghermezian, Chief Executive Officer of American Dream. “Heavenly Flower will be a new go-to destination and the fulfillment of the American Dream vision of providing unique guest experiences.”
Farley isn’t the first Jersey Shore star to open her own shop. Nicole “Snooki” Polizzi has two boutiques, both called The Snooki Shop. One is in Madison and the other is in Beacon, N.Y. Farley’s shop will be located in the Garden Court of American Dream.