Sloomoo Institute

We know, you’ve been over slime forever. But your kids’ obsession with slime is still going strong. If she loves all things DIY slime, you won’t want to miss the epic attraction that’s opening in NYC this fall.

The Sloomoo Institute is a slime/ASMR experience that opens on October 25. ASMR, which stands for autonomous sensory meridian response, is a tingling, soothing feeling some people get from certain visuals and sounds. Common triggers include the sounds of chewing, rain, whispers and taps. ASMR videos have become popular on YouTube, so chances are your kids have heard of it.

What to Expect

The 8,000-square-foot space will be oozing with all things slime. We’re talking experiments, sensory stations and hands-on interactions. An EEG machine shows your brain “on slime” and a black light section features glowing slime. The kids will be able to make their own slime at the 150-foot-tall DIY bar. They can also explore more than 30 vats of slime and take a walk on a slime lake.

Method Design

If they have vlogger aspirations, they can shoot their creation in a felt-lined video booth. They’ll also get to see immersive art exhibits and STEM-infused displays. As for ASMR, the experience boasts a walk-through tunnel with computer-generated projections and ASMR-inducing features. The ASMR sounds were created by Antfood Music & Sound Design by lead composer and sound designer Rory White.

A portion of the proceeds will be donated to three mental health charities, including Love is Louder, NAMI and Sad Girls Club. Oh, and if you’re worried about what’s in the slime, it’s eco-friendly, hypoallergenic and contains a small amount of borax.

If you’re a slimer yourself, stay tuned for workshops and classes for adults like Sip and Slime cocktail night or CBD x Slime, a stress relief experience.

The Details

Kids must be at least 5 to visit. Tickets are $38 and the cost includes a custom eight-ounce slime and other goodies. Splurge on a photoshoot at Sloomoo Falls where the kids will get doused in slime (additional $30). Sloomoo will be open daily at 475 Broadway between Broome and Grand in NYC from October 25 to April 18.

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