MorphMom
Kathleen Butler Smith, Founder
What inspired you to start Morphmom?
I served as an Assistant Prosecutor in Hudson County for many years. I stopped after the birth of my second child and later discovered that re-entering the workforce would be difficult. I quickly noticed that I was not alone and that there were, in fact, many women who found themselves in a similar position, struggling to discover their next step, be it work related, volunteer-based, or simply rediscovering their passion. I began to travel the country to chronicle and share the inspirational stories of women—“Morphmoms” who had managed to chart their own course with the hope of helping other women do the same. Since its launch, Morphmom has become a platform to promote, support, inspire, empower, educate and connect these women and their remarkable stories, in order to help them to find their next step.
What do you love most about what you do?
I’m honored to meet the most incredible and inspiring women and to share their stories to help others.
What’s the one thing you wish everyone knew about running a business?
It’s like riding a roller coaster. You have to appreciate the good days and understand that bad days will get better.
How has your business evolved?
Although our mission has remained the same, we have evolved over the years. I began traveling the country with a video camera and tripod capturing stories and sharing them on our website. I then began hosting live events and conferences. I shared these stories in my Huffington Post column and hosted a live radio show and podcast. When the pandemic hit, we pivoted to an online show, The Happier Hour, where we interview an inspiring woman from around the country. It now airs on Instagram live @morphmom every Wednesday night at 6 pm.
What was the hardest part of starting Morphmom?
I think realizing when it’s time to pivot is very difficult. As an entrepreneur, you set out on a specific direction. Yet, you have to remain flexible and adaptable when it is evident that you may have to alter that original plan.
What’s next for you?
We have fallen in love with our weekly Morphmom Happier Hour and are excited to grow our show and audience. We’re also thrilled to announce that we’re hosting our first retreat this fall in Asheville, NC. Details to follow!
What would you like everyone to know about you?
I love what I do. I love meeting and connecting women around the country, I love sharing these incredible stories. I love learning about the women who have taken their next steps. I am forever grateful to the Morphmom community—a group of incredibly kind, generous and amazing women who graciously give their time to help others, and I am inspired every day. My dream is to continue to grow this community as the more women that join our movement, the more people we can help!
MorphMom
morphmom.com
Instagram: @morphmom