MorphMom

MorphMom

KATHLEEN BUTLER SMITH, Founder

Community/Mentorship

What inspired you to start Morphmom?

I served as an Assistant Prosecutor in Hudson County for many years. I stopped after the birth of my second child and later discovered that re-entering the workforce would be difficult. I quickly noticed that I was not alone and that there were, in fact, many women who found themselves in a similar position, struggling to discover their next step, be it work related, volunteer-based, or simply rediscovering their passion. I began to travel the country to chronicle and share the inspirational stories of women—“Morphmoms” who had managed to chart their own course with the hope of helping other women do the same. Since its launch, Morphmom has become a platform to promote, support, inspire, empower, educate and connect these women in order to help them to find their next step.

What do you love most about what you do?

I’m honored to meet the most incredible and inspiring women and to share their stories to help others. What’s the one thing you wish everyone knew about running a business? You have to appreciate the good days and understand that bad days will get better.

How has your business evolved?

Although our mission has remained the same, we have evolved over the years. I began traveling the country capturing stories and sharing them on our website. I shared these stories in my Huffington Post column, live radio show, podcast and at large conferences. When the pandemic hit, we pivoted to an online show, The Happier Hour, where we interview an inspiring woman from around the country. We now have a daily newsletter, weekly Instagram Live show @morphmom, a quarterly speaker salon which we bring to different cities around the country and an online virtual membership networking club.

What was the hardest part of starting Morphmom?

I think realizing when it’s time to pivot is very difficult. As an entrepreneur, you set out on a specific direction. Yet, you have to remain flexible and adaptable when it is evident that you may have to alter that original plan.

What’s next for you?

We’ll be bringing our speaker series, Morphmom on the Move, to Atlanta in the fall and Naples next February. Future locations are to come and we’ll be launching a subscription-based virtual club soon as well. What would you like everyone to know about you? I love what I do. I love meeting and connecting women around the country, I love sharing these incredible stories. I love learning about the women who have taken their next steps. I am forever grateful to the Morphmom community—a group of incredibly kind, generous and amazing women who graciously give their time to help others, and I am inspired every day. My dream is to continue to grow this community as the more women that join our movement, the more people we can help!

 


MorphMom
morphmom.com
Instagram: @morphmom