Mom Crush: Meet Jacquelyn Foster-Quattro of Jersey Shore Cosmetics

After spending years working for brands like Lancôme and Estée Lauder, this Flemington mother of three and grandmother of one started her natural beauty company in 2010.

We’re giving away $200 worth of Jersey Shore Cosmetics! Visit @newjerseyfamily on Instagram from March 1-5 for your chance to win.

Making nontoxic makeup was expensive, and finding retailers was hard. But after landing her first big client, Whole Foods of Princeton, Jacquelyn Foster-Quattro’s Jersey Shore Cosmetics continues to grow and can now be found in spas and salons throughout the tristate area.

jersey shore cosmetics

New Jersey Family: What inspired starting Jersey Shore Cosmetics?

Jacquelyn Foster-Quattro: I wanted people to see another positive entity coming from New Jersey. The idea of wanting to make better cosmetics and skin care comes with 25+ years of experience in the industry. The name was inspired by the natural beaches, farms and pinelands where I grew up in Tabernacle, South Jersey.

NJF: Today, Jersey Shore Cosmetics is a $7 million company. What were the biggest obstacles to getting the business up and running?

JFQ: Securing funding and convincing people that another beauty brand could make it in a saturated billion-dollar market.

NJF: How old were your kids in the early days of the business? What was it like to juggle being a business owner and a mom?

JFQ: The two at home were 8 and 16. My daughter was married and living away from home. Juggling family and business; both are 24/7 tasks. Sometimes you have to manage getting 3,000 pieces of a product to a company in two days, but right in the middle of a phone call where you’re making it happen, your reminder sounds, interrupting you to pick your kid up. An “I’ll have to call you back” could mean risking a sale.

NJF: What are you most proud of about the company?

JFQ: We’ve maintained our brand integrity using only the most thought-out ingredients in spite of cost. We use all-natural, organic, vegan, non- GMO, FDA-approved, nontoxic scientific ingredients to avoid using animal by-products. We give back and are a cruelty-free company.

NJF: What’s been your best seller so far?

JFQ: Our all-natural, organic lip balm took 14 rounds of research and development to make, and ultimately sold millions.

NJF: What’s the one thing we should always carry in our makeup bag?

JFQ: Our P.E.T. Sonic Massage Facial Cleansing Brush is portable and can be used as a massager for the neck and shoulders. Our Whole Body Balm has multiple uses like taming hair and conditioning cuticles.

NJF: What’s your best makeup tip for busy moms?

JFQ: Eat well, cleanse and moisturize properly and drink plenty of water.

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