Leezaworks, LLC

LEEZA HERNANDEZ

Graphic Design, Art & Illustration

What is your business best known for?

My illustration work—mostly children’s books and cat art—as well as my large-scale abstract paintings. 

What do you love most about what you do?

Connecting with people. One of the most gratifying parts of what I do is receiving a personal message saying how my work made an impact or simply made someone smile. 

What’s your best seller?

Any cat art. I sell my work at cat conventions (yes, it’s a thing) and built a base of loyal customers and furriends. 

What was the hardest thing about getting the business off the ground?

Time management and work/life balance. Creating art full-time, juggling freelance design jobs and and spending quality time with my family meant a big shift in my schedule. It took time but I found a formula that works with little stress. 

How’s your business invested in your community?

I work with not-for-profit organizations to help raise awareness in Trap Neuter Return (TNR) efforts for homeless cats. A percentage of proceeds of art prints sold in my Etsy shop is donated to animal shelters nationwide. 

What’s next for you and your business?

Business goals include launching a new series of art prints and two upcoming cat conventions on the West Coast. Plus, I recently moved into art licensing, so my artwork now appears on fabric, greetings cards and household goods such as plates and dishes. A series of educational workshops for entrepreneurial artists is also on the horizon.


Leezaworks, LLC
leezaworks.com
etsy.com/shop/leezaworks
Instagram: @leezaworks