Leezaworks, LLC
LEEZA HERNANDEZ
Art Retail & Coaching Services
What is your business best known for?
My illustration work (mostly cat art) as well as my recently launched Creativity Coaching services for freelance artists.
What do you love most about what you do?
Connecting with people. One of the most gratifying parts of what I do is receiving a personal message saying how my work made an impact or simply made someone smile.
What’s your best seller?
Any cat art. I sell my work at cat conventions (yes, it’s a thing) and built a base of loyal customers and furriends.
What was the hardest thing about getting the business off the ground?
Time management and work/life balance. Creating art full-time, juggling freelance design jobs and spending quality time with my family meant a big shift in my schedule. It took time but I found a formula that works with little stress.
How’s your business invested in your community?
I work with not-for-profit organizations to help raise awareness in Trap Neuter Return (TNR) efforts for homeless cats. A percentage of proceeds of art prints sold in my Etsy shop is donated to animal shelters nationwide.
What’s next for you and your business?
I’m currently focused on expanding the coaching program— helping designers, illustrators and creatives build their art-based businesses for growth, social reach and revenue. The Leezaworks team is also excited to return to a series of cat events this year including the Catsbury Park Cat Convention on Oct. 5 in Holmdel. We’ll be selling cat-themed gifts.
Leezaworks, LLC
leezaworks.com
etsy.com/shop/leezaworks
Instagram: @leezaworks
