AMERICAN DREAM

If you’ve been feeling the void of watching the excitement that comes from running through the aisles of a gigantic Toys “R” Us store looking for just the right thing, American Dream has some great news. A new two-story Toys “R” Us flagship store will have its grand opening inside the mega shopping and entertainment complex this month.

The two-story toy store spans 20,000 square feet and is located right next to Nickelodeon Universe Theme Park and DreamWorks Water Park. It also marks the return of a national flagship Toys “R” Us.

The new store will be reminiscent of the Toys R Us experience you remember from back in the day—or from when you may have visited the former flagship in Times Square known for its amazing Ferris wheel. Kids can meet Geoffrey the Giraffe, try out some interactive experiences and see product demos. They can also visit Geoffrey’s Café and ice cream parlor and slide down a two-story slide.

“American Dream is a one-of-a-kind unrivaled retail center featuring massive entertainment experiences that make it an ideal destination for families. Debuting our first Toys”R” Us flagship here is a no-brainer,” said Yehuda Shmidman, WHP Global and Toys“R” Us Chairman and CEO. “The Toy “R” Us brand is big and growing fast. Today we have over 900 stores and e-commerce sites operating across 25 countries outside the USA, and now our USA expansion plans are in high gear, propelling us into the next chapter of growth for our global brand.”

Earlier this year, Toys “R” Us opened its digital flagship store with Macy’s. There are more than 400 Toys “R” Us shop-in-shops slated to open inside Macy’s stores across the country in 2022.

“Toys“R” Us sparks the same feeling of joy across multiple age groups. This powerful brand is the perfect addition to American Dream’s all-star lineup of entertainment properties and attractions. We’re thrilled to partner with WHP Global and Toys“R” Us to bring this project to life,” said Don Ghermezian, CEO of American Dream

The new Toys “R” Us flagship at American Dream will open in mid-December with extended holiday hours. To keep updated on the grand opening, visit toysrus.com and follow @toysrus on InstagramTwitterFacebook and TikTok.

We can’t wait for a Geoffrey meetup later this month because let’s face it, online shopping for that elusive Squishmallow just isn’t the same as picking one out at the store. What’s your favorite Toys “R” Us memory as a child or with your kids? Tell us in the comments below.

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