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The holiday season has officially begun at American Dream in East Rutherford! To kick off Black Friday, American Dream will have some truly amazing sales, festive entertainment, holiday themed attractions and extended hours so you can make the most of your day (and get something for everyone on your list).The festive décor here makes for the perfect backdrop for holiday photos or Instagram, so whether you’re planning to shop, play or just do an impromptu photo shoot, American Dream is the place to be this season.
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Here are just some of the fun things you’ll find in store next time you visit:
Black Friday Deals
For the first time, American Dream will open its doors at 7 am on Black Friday, rewarding early bird guests with doorbusters and exclusive giveaways (while supplies last), including tickets to American Dream attractions like DreamWorks Water Park, SEA LIFE Aquarium, LEGOLAND Discovery Center and The Rink, as well as surprises from retail partners.
Date: November 26
Location: Court A, Level 1
Cyber Monday Savings
For 24 hours only, American Dream will offer 20% off the digital purchase of tickets to select American Dream attractions (with code CYBER20), as well as 20% offÂ
online purchases of swag from DreamWorks Water Park, Nickelodeon Universe Theme Park and Angry Birds Mini Golf (no code required).
Date: November 29
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Winter Break at Nick U
Santa SpongeBob will be greeting families and bringing holiday cheer at Nickelodeon Universe theme park. Be sure to stop by Santa’s Elf Workshop for holiday magic where elves can help you write a letter to Santa, decorate ornaments and color some pictures.
Dates: Daily beginning November 26
Location: Nickelodeon Universe
Shop to Spin Wheel
Guests who shop at select retailers will get a chance to spin American Dream’s giveaway wheel. Prizes include tickets to American Dream’s attractions like Nickelodeon Universe Theme Park and Angry Birds Mini Golf, American Dream swag, gifts from retailers and more.
Dates: Select dates from November 26 to December 23
Location: Court C
Hanukkah Fun
American Dream will be hosting a nightly lighting of American Dream’s 30’ x 30’ menorah, designed by New Jersey native and famed interior designer Jonathan Adler.
Dates: Nightly from November 28 to December 5
Location: Court A
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Shrek the Halls
Meet Santa Shrek at DreamWorks Water Park! Everyone’s favorite Ogre will be decked out in Santa gear, ready to take photos.
Dates: Daily beginning November 26
Location: DreamWorks Water Park
Local Bands
American Dream will welcome local bands, artists and performers to take center stage all festive season.
Dates: Select dates from November 26 to December 24
Location: Court A
The Candy Chute
The holidays just got even sweeter as American Dream is re-introducing its double-decker candy chute! Elves will hand out candy canes to guests as they enjoy holiday music.
Dates: Select dates from November 26 to December 23
Location: Court C
See Santa at The Avenue
Santa and his elves will be rolling through The Avenue on a luxurious golf cart, stopping for photos and handing out candy canes to shoppers.
Dates: Select dates from November 26 to December 24
Location:Â The Avenue
Skate with Santa
This is your chance to skate with Santa on its NHL regulation-sized ice rink that will be decked out in holiday décor.
Dates: Select dates from November 26 to December 23
Location: The Rink
For additional information on all the festivities, hours and directions visit
American Dream.
