Ashton Kutcher and Mila Kutcher want you to buy wine—and they’ve got more in mind than just your next virtual happy hour. Last month, the couple launched Quarantine Wine, a tasty Pinot Noir with a good purpose. Teaming up with Nocking Point Wines and Battle Creek Vineyards, 100 percent of the profits from every bottle sold will go toward charities that support COVID-19 relief efforts. In April, Kutcher and Kunis posted a video on Twitter explaining that they had vetted different charities so that you can sip away at ease, knowing that the money you spent will go toward helping victims of coronavirus, healthcare workers and families in need.
“Hi guys, we are launching Quarantine Wine,” Kutcher, 42, in the video.
“100 percent, that’s right, 100 percent of the profits will go to a handful of charities that we have vetted for you and are so proud of during this time,” Kunis, 36, added. “Anything from feeding families who have fallen on hard times…”
“To supplying PPE equipment to frontline medical workers,” her husband chimed in. “To helping small businesses and people who are in distress recover.”
— ashton kutcher (@aplusk) April 19, 2020
The Oregon Pinot Noir, which can be purchased here, sells for $50 for two bottles and even comes with an “interactive label” that you can personalize. The Kutchers say they hope you’ll snap a pic of your bottle and share it on social media using the hashtags #QUARANTINEWINE, #PPE and #SOCIALDISTANCING to help spread the word about their fundraising project.
Profits from the sale of the wine will go to the following charities:
GiveDirectly—giving cash grants directly to families on SNAP in areas highest hit by COVID-19
Direct Relief—providing medical equipment/PPE to frontline workers and EMS workers
Frontline Responders Fund—buying and delivering PPE and ventilators to medical facilities
America’s Food Fund—collaboration between Feeding America and World Central Kitchen, ensuring reliable and safe access to food in the US
Now that you have a great excuse to drink more wine, what are you waiting for? Bottoms up!