Shopaholics and fans of luxury brands, get excited! American Dream just announced that The Avenue – its unrivaled luxury shopping and dining experience will be making its debut on September 17.
The Avenue at American Dream’s upscale retail portfolio will be led by Saks Fifth Avenue, marking the preeminent retailer’s long-awaited return to New Jersey. Shoppers will find world-renowned brands, including Hermès, Saint Laurent, Tiffany & Co., Dolce & Gabbana, Mulberry and many more at The Avenue among American Dream’s other luxury shopping offerings.
Visitors to American Dream will also get to experience gourmet dining including Carpaccio, a Bal Harbour favorite, serving fashionable fare in its first Northeast location at American Dream. Brüt, a champagne bar, will also expand the food & beverage options with a menu of savories, sweets and the world’s finest bubbles.
“We are excited to bring our reimagined luxury experience to American Dream with a selection of prestigious brands and offerings unseen anywhere else in the state,” says Don Ghermezian, President of American Dream. “The Avenue at American Dream builds on our premiere offerings, reinforcing American Dream’s position as a top entertainment and retail destination.”
Keep an eye open for special events and experiences to celebrate the opening of The Avenue as well as an exhibition of fashion, art and culture, extending the reach of New York’s September fashion moments to American Dream.
American Dream is located at 1 American Dream Way in East Rutherford and is home to multiple attractions, amusements, events, dining and shopping options.

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