If you needed another reason to convince your teen to find gainful employment, Target and Walmart just announced incentives that are just too good to pass up! The retail giants both said they will pay 100 percent college tuition and books for employees of their stores. It’s a move that comes as many other large companies in the US are trying to attract (and retain) employees in a tight job market.

“We are creating a path of opportunity for our associates to grow their careers at Walmart, so they can continue to build better lives for themselves and their families,” said Lorraine Stomski, senior vice president of learning and leadership at Walmart. “This investment is another way we can support our associates to pursue their passion and purpose while removing the barriers that too often keep adult working learners from obtaining degrees.”

Through its Live Better U (LBU) education program, approximately 1.5 million part-time and full-time Walmart and Sam’s Club associates in the U.S. will be able to earn college degrees or learn trade skills without the burden of education debt.

Walmart workers with academic partners were chosen for their history of success with adult and working learners. The retail giant previously charged $1 a day for its education programs but starting August 16, that fee will be removed, making education through the company free.

Target announced last week that they will also be offering debt-free education to more than 340,000 team members.

“With our new debt-free education assistance benefit, our more than 340,000 full-time and part-time team members at stores, distribution centers and headquarters locations will have access to free undergraduate and associates degrees, certificates, boot camp programs, textbooks and course fees (and lots more) — and it’s all covered, with no out-of-pocket costs required,” the company announced.

Employees will have access to 250 business-aligned programs at over 40 different schools, colleges and universities.

“Target employs team members at every life stage and helps our team learn, develop and build their skills, whether they’re with us for a year or a career,” said  Melissa Kremer, chief human resources officer, Target. “A significant number of our hourly team members build their careers at Target, and we know many would like to pursue additional education opportunities. We don’t want the cost to be a barrier for anyone, and that’s where Target can step in to make education accessible for everyone.”

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