Shore Cake Supply

JENNIFER WELTER

Retail

What inspired you to start your business?

I worked in the medical field for 20+ years and always loved to make cakes for kids. When my boys were 3 and 4, I had to pack them up in the car and drive to a big box store in another town to get one thing I needed to finish a pirate ship cake. I was driving down Route 35 when I said, “I’m opening a baking supply store so I can have everything I need.” It’s been more than 10 years since I opened Shore Cake Supply in Ocean Township!

How do you juggle a business & family?

This is the hardest part of owning a business, but the support of my family is strong. I am very grateful for my village!

What is Shore Cake Supply best known for?

We are known for the amazing team that works for me. We are also the place to go to get edible photos printed for any occasion.

What do you love most about what you do?

Recently we had a customer that needed to make a baby shower cake, and had never used an edible picture before. She was so proud when she came back after the weekend to show us how the cake came out. These moments are my favorite part of owning a cake supply store!

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Shore Cake Supply
shorecakesupply.com
Instagram: @shorecakesupply
Facebook: /shorecakesupplynj