With locations in San Francisco, LA and Miami that keep ice cream fans screaming year-round, MOIC is bringing 25,000 square feet of sweets, multisensory displays and more to the Big Apple after three years in the works.
Even if you went to the pop-up, you can expect 13 new installations, featuring a Celestial Subway inspired by the city, a floating table topped with snacks, a three-story slide the kids will love soaring down, a display of giant ice cream scoops and more. There are three floors to explore, plus a shop, cafe, lounge and, of course, plenty of ice cream. Be sure to keep an ear out for buzzing while you’re there; if you follow the sound, you’ll find the Queen Bee Hive! Oh, and that Instafamous sprinkle pool? It’s back and bigger than ever.
NYC is just the beginning: Several other flagships in the US and beyond are expected to open in the near future. Tickets go on sale October 9 for $38/person (kids under 2 free), and they’re going to go fast. Put your name on the waitlist for a shot at early access.