North Jersey Dental Group
Ali Weiselberg, DDS, FICOI
Family & Cosmetic Dentistry
What inspired you to start your practice?
A number of close family members were dentists with their own practices. In particular, watching how hard my grandfather worked and always put the patients first was my inspiration. After completing my residency, I worked as an associate for three years. While enjoyable, it crystallized in my mind that I needed to have full control over the experience each patient had under my care.
What sets your practice apart?
North Jersey Dental Group has all the modern technology needed to treat patients effectively and comfortably, while also keeping the “small business” feel. Many dental offices have joined larger corporations, yet I want to keep the boutique and personal feel of the practice.
How do you juggle being a business owner with family demands?
This is not easy! The guilt felt of not being there when my daughter comes home from school is real. Planning and time management becomes even more critical as a working mom. My husband is a great teammate and together we address our family’s responsibilities. I hope to serve as a role model for our daughter, so she sees it’s possible to help other people while still maintaining a work/life balance.
What are you best known for?
1. Personal, quality care for the entire family.
2. Running our practice like a dental concierge so patients don’t feel rushed.
3. Respecting patients’ time by keeping appointments punctual.
4. Clear aligner treatment.
5. Intra-oral mandibular devices to treat sleep apnea.
6. Performing Botox for patients with TMJ disorder, as well for cosmetic reasons.
What do you love most about what you do?
Being part of a team that wants to improve and enhance the oral health and smiles of our patients. I have the privilege of working with the most wonderful women, who are experiencing the same family demands as I am. They come to work every day with one goal—to help others.
What was your proudest moment as a business owner?
Returning to work after maternity leave and succeeding. It was scary not knowing how I was going to give my office and my family the time they both deserved while ensuring our business would prosper. I took it day by day and focused on what was within my control. Learning to run a business without any formal training is extremely challenging. I feel fortunate that we’re still going strong after fourteen years.
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North Jersey Dental Group
njdg.com
Instagram: @northjerseydentalgroup
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