New Jersey Family: What is Modern Mom Probs and what makes it unique?
Tara Clark: Modern Mom Probs is a parenting and lifestyle brand offering expert advice, interviews and courses designed to support and empower the modern day mom.
NJF: Tell us about @modernmomprobs on Instagram.
TC: I was looking for a creative outlet while being a SAHM to my then-toddler, and I wanted to connect with more moms and make them laugh through my parenting memes.
NJF: What inspired your book, Modern Mom Probs?
TC: The book is the analog version of the account. My inspiration was to reach people beyond Instagram.
NJF: Tell us about the style box.
TC: It’s a solution for a modern mom problem. Moms have enough on their plates to worry about, like what to wear for work, errands and everything else on their schedules.
NJF: How do you balance motherhood with your many work ventures?
TC: To simplify your life, you must let certain things go, like the notion of doing it all. You must focus on effectiveness over balance. You have to decide what effectiveness looks like to you, and it can change by the day.
NJF: What’s the best piece of business advice you’ve ever gotten?
TC: Delegate, delegate, delegate. You simply cannot do all of the things all of the time. This applies to parenting as well. It’s okay to ask for help in building your business. You’re not expected to know how to do every aspect perfectly.