Lure Lash

Anna Abraham, Co-Founder & COO, Carmela Martinez, Co-Founder & CEO


What inspired you to start your business?

We started our business with a goal to celebrate and enhance the natural beauty of our client’s eyes.

What sets your business and brand apart?

Lash extensions are not one size fits all. We are focused on the customization of our client’s lash design, and we make sure that the lash style is tailored to their vision of beauty.

What is your business best known for?

Eyelash extensions! We have won Best of Suburban Essex Gold, Montclair Girl Reader’s Choice, and Morris and Essex Health Reader’s Choice.

How do you juggle family and work demands?

We make sure we allocate one scheduled day a week where we are off the radar to regroup and spend time with family.

What’s next for you and your business?

Our newest endeavor is training other inspiring lash artists and entrepreneurs all about the lash industry. We also created Lure Lash Pro, a line of lash products for professional stylists.

How is your business involved in your local community?

Philanthropically, Anna and I created an organization called Asian Women Leaders. It’s a platform where we highlight Asian women who are leaders in their industry.

What else would you like New Jersey families to know about you?

We live by the mantra: Eyelash extensions is what we do but making you feel Fabulash is why we do it!


Lure Lash 


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