American Dream is turning into a magical winter wonderland for the holidays! From November 23 through November 30, visitors will be treated to surprises, giveaways and special experiences during Wish Week, all in time for some serious holiday shopping (and playing).


As of November 29, Nickelodeon Universe has been transformed into “Nickmas Universe,” a holiday version of the indoor theme park.

Beginning November 23, visitors to American Dream will have the chance to take in more than 500 poinsettias in the Winter Garden Court, a winter wonderland of 550 snowflakes over The Rink, more than 100 holiday trees and 12 Photo Booths. You’ll definitely want to take some family pics (or selfies for Instagram) when you visit.

American Dream ice rink
American Dream

A special week of “Winter Wishes” promotions start on November 23. Here are all the details:

  • Monday, November 23: Take a walk through the Winter Garden Court for what is sure to be one of the tri-state area’s most Instagrammable holiday backdrops.
  • Tuesday, November 24: Check out the Wish Wave Pool at DreamWorks Water Park, complete with a DJ and dance music for safely distanced family fun.
  • Wednesday, November 25: Bundle up and hit the slopes at Big SNOW or take a spin around The Rink.
  • Thursday, November 26: American Dream will be closed on Thanksgiving Day.
  • Friday, November 27: American Dream has all the stores you want to check out for things to put under the tree (or in your drawers right now!).
  • Saturday, November 28: In celebration of Small Business Saturday, look for signs indicating where small businesses are located within the megamall.
  • Sunday, November 29Nickelodeon’s “Nickmas Universe” will open for the season.
  • Monday, November 30: Local performers–dance troupes, choirs, performance artists–will be showcased across TikTok, Instagram, and on AD’s social media along with pop-up, live sets.

This is the first year American Dream will be open during the holidays so it’s sure to be a blast. Safety protocols are in place throughout the mega mall and entertainment complex.

DreamWorks Water Park
DreamWorks Water Park

“American Dream’s #dreamsafe initiative, which launched together with Hackensack Meridian Health, sets the standard in cleanliness and health and safety protocols,” said a press release. “The property will ease the common stresses of the season by offering online to offline gifting consultations, curated gift guides, and curbside pickup, among others.”

American Dream will have extended hours during Wish Week and all throughout the holiday season. Visit for its holiday operating hours. American Dream will be closed on Thanksgiving Day, November 26.

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