American Dream is turning into a magical winter wonderland for the holidays! They kicked off the season with Wish Week in November, and how are continuing the holiday cheer with their “Heart of the Holidays” celebrations, which includes daily elf work shops, toy soldiers walking on stilts, wish Wednesdays and holiday sweater Saturdays.


Nickelodeon Universe has been transformed into “Nickmas Universe,” a holiday version of the indoor theme park. And the rest of American Dream is fully decorated for the holiday with 500 poinsettias in the Winter Garden Court, a winter wonderland of 550 snowflakes over The Rink, more than 100 holiday trees and 12 Photo Booths. You’ll definitely want to take some family pics (or selfies for Instagram) when you visit.

Here’s what’s on deck for the month of December.

  • Daily – Elf Workshop: Tucked inside Nickelodeon Universe, near Jelly Fish Jam, is Santa’s Physically Distant Workshop. Here, Santa’s elves are setting up shop to share holiday magic. There will be physically-distant stations, run by elves, where guests can write a letter to Santa, decorate ornaments, or color some pictures. Santa’s elves will be buzzing about and creating wonderful holiday memories for all.
    • December 8-10: 12:30 PM – 6:30 PM
    • December 11-15: 11:30 AM – 2:30 PM and 4:30 PM – 7:30 PM
    • December 16: 11:30 AM – 5:30 PM
    • December 17-23: 11:30 AM – 2:30 PM and 4:30 PM – 7:30 PM
    • December 24: 11:30 AM – 4:30 PM
  • Daily – Toy Soldiers Stilt Walkers: As guests wander around, they will be greeted by our toy soldier friends! Dressed in Nutcracker-esque attire, these naturally physically-distant performers are easily able to take photos with guests and add some high-flying holiday fun throughout American Dream.
  • Music Mondays: Live from American Dream! Take a break and tune in as American Dream brings the magic of weekly, holiday-themed performances right to your living room. Talented local performers will be showcased across American Dream’s social channels and live pop-up performances throughout American Dream.
    • December 14, 6:00 PM: Violinist, Ezinma in Court A
    • December 21, 6:30 PM: NJ Local band, Caracella and saxophonist, Scott Solomon in the Garden Court
  • Wish Wednesdays: Beginning December 9th and every Wednesday from 12:30 PM – 6:30 PM at American Dream, make a wish in the Garden Court with one of American Dream’s holiday elves. Post your wish and tag @americandream on Instagram and you may get a holiday surprise! All wishes will be collected and delivered to Santa.
  • Thursdays – Candy Cane Passport Hunt: Come to American Dream each Thursday for a trip around American Dream with a festive scavenger hunt. Pick up your passport at the entrance to Nickelodeon Universe and look out for the signs where American Dream’s holiday helpers will be stationed with stamps and a little surprise! Follow American Dream on Instagram for clues every Thursday. Post your completed passport and tag us, for a chance to win a special holiday surprise.

Ticket for Nickelodeon Universe is not required to participate.

  • Fridays and Saturdays – Night at The Rink: Spend your night at The Rink with a different theme each night. Groove to disco-themed music, top hits, and more being spun by Santa himself. Join us every Friday and Saturday from 5:00 to 9:00 PM through December 19th.
  • Holiday Sweater Saturdays: Every Saturday in December, don your most festive holiday-themed sweater and join us—the tackier, the better! Whether live or playing along online, guests are encouraged to post pictures of themselves in their holiday sweaters and tag American Dream on Instagram @americandream for a chance to be “Instafamous” on our social media channels. Don’t forget to follow along and vote for your favorite sweaters – one of the top holiday sweaters will get a holiday surprise!

This is the first year American Dream will be open during the holidays so it’s sure to be a blast. Safety protocols are in place throughout the mega mall and entertainment complex.

“American Dream’s #dreamsafe initiative, which launched together with Hackensack Meridian Health, sets the standard in cleanliness and health and safety protocols,” said a press release. “The property will ease the common stresses of the season by offering online to offline gifting consultations, curated gift guides, and curbside pickup, among others.”