401 North Wood Ave., Linden, NJ, 07036
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Father-and-son team Drs. Stanley and Scott Gersch and new partner, Dr. Ilona P. Rossignol, provide an exceptional orthodontic experience in their newly remodeled, high-tech offices in Westfield, Cranford and Linden. They combine advanced treatments and technology with a caring approach.
“We’ve been treating children, teens and adults for more than 40 years, and we’re proud that our doctors and their families are local and active members of the community,” says Dr. Stanley Gersch, past president of the NJ Association of Orthodontists and director of Invisalign at NYU. The doctors have a prevention-oriented approach with a non-extraction philosophy, and are proponents of early intervention treatment. They keep visits fun with theme weeks, contests and prizes.
Their three state-of-the art practices use the latest technology, such as digital scanners (no goopy impressions!), lasers and self-ligating brackets, to create customized treatment plans. All three doctors are Invisalign and Invisalign Teen Diamond Plus Providers, the highest distinction given to the Top 1% of providers.
The practice offers a range of cosmetic options with shorter treatment times and minimal discomfort. All three locations offer early morning, evening and weekend hours with flexible payment options and work with most insurance plans.
“It’s a privilege to join this outstanding team and have the opportunity to transform our patients’ smiles and lives,” Dr. Rossignol says. A board-certified orthodontist, she earned her DMD from Harvard University and MS in orthodontics and dentofacial orthopedics at Columbia University College of Dental Medicine.
“Our greatest reward is seeing our patients’ confidence grow as we create generations of smiles that last a lifetime,” says Dr. Scott Gersch, a Diplomate of the American Board of Orthodontics.
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See what parents are saying
"My kids and I love Cranford Orthodontics and Dr. Rossignol. She's sweet and talented. We went to several different consults and are so happy we found Dr. Rossignol. My kids have beautiful smiles now and we couldn’t be happier with the treatment." ~Alla, Cranford
"We went for multiple consultations until we finally found Dr. Rossignol. I knew we found the right place the minute we met her. My children absolutely love her. She's so sweet and thorough, and really knows her stuff! She's conservative with her treatment and really addressed my kids' needs. We love the office and staff and my kids look forward to their appointments! " ~Gabriella, Cranford