Carvel Soft Serve Dispensing Billboard

In New York City’s West Village, Carvel is serving up sweet, creamy soft serve straight from a billboard.

Members of Carvel’s Fudgie Fanatics loyalty program can expect special perks in addition to their free serving of The Original Soft Serve at the “It’s Not Summer Without Carvel” billboard, including the perfect topping – sprinkles – and exclusive swag like T-shirts, Carvel™ gift cards, and more for the first 50 Fudgie Fanatic attendees.

All attendees will have the chance to participate in some sweet giveaways and exciting surprises throughout the day.