American Dream’s Holiday Plans

American Dream transforms its retail, dining and entertainment into a winter wonderland.

Santa’s Debut at Holiday Dreamland
November 23 at 11 am
Dream Stage for the start of the parade; Marcus Live! for cookie decorating
Santa will kick off the holiday season with a festive “Santa Spectacular” that includes a fun holiday performance followed by a celebratory parade led by St. Nick to his new home at Holiday Dreamland. Guests will receive a candy cane from IT’SUGAR and can decorate cookies at Marcus Live.

Santa Photos and Santa Paws
Every day, through December 24
Holiday Dreamland
Santa Paws Pet nights (dogs only) will take place on Mondays (December 2, 9 and 16) from 4-7 pm.

Black Friday Weekend
Friday, November 29
There will be deals and discounts from over 250 retailers and 65 eateries. Extended shopping hours are 7 am to 10 pm on Friday, and 10 am to 10 pm on Saturday. Early shoppers will get to Spin to Win for instant prizes on Black Friday at 8 am, 10 am and 12 pm; and from 1-3 pm on Saturday. There will be a special Characters of the Dream Parade on Black Friday at 9 am, featuring the various characters and personalities that call American Dream home.

Spin to Win
November 29-30; Thursdays and Fridays in December
Court A
Shoppers can Spin to Win for instant prizes, including electronics, clothing, accessories and gift cards.

Breakfast with Santa Shrek
December 7
Marcus Live!
Santa Shrek will stop by your table during breakfast.

Santa Brunch
December 14, 15, 21 and 22
Carpaccio
Santa joins you for brunch.

Nick The Halls
Nickelodeon Universe
Daily, beginning November 10
Santa SpongeBob greets families. At the Elf Workshop, elves can help you write a letter to Santa, decorate ornaments, and create festive crafts.

Shrek The Halls
Daily, beginning November 25
DreamWorks Water Park
Shrek will be decked out in Santa gear for photo ops.

Holidays at Hasbro
Daily, beginning November 25
The GAMEROOM Powered by Hasbro
Try the specialty Holiday Coca Cola Float in a commemorative cup, or one of the other unique milkshakes from the Candy Land shake bar.

Geoffrey’s Express
Daily, beginning December 8
Toys ‘R’ Us
Take a train ride through American Dream aboard Geoffrey’s Express.

Angry Birds: Holiday Party
December 21, from 12-4 pm
Angry Birds
Celebrate the holidays with Red the Angry Bird and win prizes for a hole-in-one, while working on arts and crafts projects and enjoying face painting and balloon artists.

Mirror Maze: Theme Maze
December 8 to January 4, 2025
Navigate your way through the holiday-themed maze as festive lights and music play throughout the attraction.

TILT: Snack, Snap, n’ Paint Classes
November 24, from 2-4 pm
December 22, from 2-4 pm
Enjoy themed artistry days, creating your own turkey or holiday card.

Characters of the Dream Parade
November 23 at 3 pm
December 22 at 3 pm
Court A
Watch your favorite American Dream characters parade throughout the center and take pictures alongside your favorite friends.

Theme Night Public Skates
Throughout December
The Rink
There are festive, themed nights planned at the NHL regulation-sized ice rink.

LEGOLAND: Holiday Bricktacular Activities
November 29 – January 1, 2025
Families can enjoy a winter wonderland of activities, festive decorations, including: Build To Give, Miniland Winter Wonderland takeover, Meet LEGO Santa or LEGO Gingerbread, Seasonal Scavenger hunt, and more.

SEALIFE: Twinkling Tides
November 29 to January 1, 2025
Sealife
Celebrate the holidays under the sea with thousands of lights under the seas. Enjoy over 10 interactive zones, spot Scuba Claus in the ocean tunnel, attend a Noon Years Eve celebration and a coldwater creature scavenger hunt.

There will also be performances on the Dream Stage from November 25 to December 24; Holiday Greeters spreading cheer and handing out treats throughout the mall on Fridays, Saturdays and peak shopping days; and Winter Wonderland decor at The Garden all season long.

Stop by Guest Services for gift wrapping from 11 am to 7 pm December 7, 14, 21 and 23. Each purchase results in a donation made to charity.

In addition, guests who purchase an American Dream gift card valued at $250 or more throughout the holiday season will receive a free pass to Nickelodeon Universe Theme Park or DreamWorks Water Park.

Since the last holiday season, American Dream has added new stores, including Amouage, Balenciaga, Francesca’s, Garage, Gentle Monster, Gucci, Miniso, Rent the Runway and Time Vallee. The dining collection has expanded with Around the Clock Diner, H Mart Food Hall, Kung Fu Tea and Little Sheep. The attractions lineup has also grown with the arrivals of Bubble Planet, The GAMEROOM Powered by Hasbro, New Jersey Hall of Fame and Sesame Street Learn & Play. Additionally, Nickelodeon Universe has added the very popular Paw Patrol Hero Academy.

Location

Name: American Dream
Address: 1 American Dream Way
City: East Rutherford