American Dream Holiday Shopping Experience

American Dream’s holiday festivities include:

EVENTS

Santa’s Debut at Holiday Dreamland
Santa Claus will kick off the holiday season with a festive “Santa Spectacular,” including a celebratory parade led by St. Nick to his new home at Holiday Dreamland.
Dates: November 15 at 10:30 a.m.
Location: Starting at Coca Cola Bubble (Court A)

Apollo Theatre at American Dream
The Apollo Theatre will bring the magic of Amateur Night to American Dream with open auditions for its annual Amateur Night Holiday Special – a festive version of the classic talent competition that has been launching artists’ careers since 1934. Pop-up performances from Amateur Night alumni, an Apollo/Coca-Cola giveaway with soda sampling, and behind-the-scenes interviews with artists and performers will accompany the first-come, first-served auditions. Up to 125 vocalists will audition.
Dates: November 15, 12-4 pm
Location: Court D

Santa Photos and Santa Paws
Capture the magic of the season with holiday photos with Santa at Holiday Dreamland. Additionally, The Signature Santa Experience is available for purchase, including an extended 15-minute visit with Santa, elevated photo sessions, Story Time with Santa and special keepsakes.
Dates: November 15 – December 24, open seven days a week
Location: Holiday Dreamland

Special Santa Paws Pet Nights
Guests can bring their dogs (only) for photos.
Dates: November 17, 24; December 1, 8, 15 from 4 – 7 p.m.
Location: Holiday Dreamland

Max McNown Concert and Dream Big. Give Bigger
In collaboration with Audacy’s NEW 102.7’s Karen Carson In The Morning, American Dream will host a three-week holiday toy drive benefiting New York City foster Kids, culminating in a live performance by rising musical star Max McNown on December 15.
Toy Drive Dates: November 24 – December 15
Concert: December 15 at 6 p.m.
Location: Dream Stage
Ticket information TBA

Black Friday Weekend
American Dream transforms Black Friday into more than just a day of shopping, featuring exciting prize giveaways with the Black Friday Dream Grab at both the Human Crane and Spin-to-Win Wheel, with line up starting at 5 a.m. Guests can also enjoy free skating at The Rink and free roller coaster rides on Shellraiser and free admission to the Paw Patrol Hero Academy at Nickelodeon Universe from 6 – 8 a.m., and purchase early-morning tickets to catch waves at Skudin Surf.
Dates: November 28, beginning at 6 a.m.

Breakfast with Characters
Celebrate the holidays with Nickelodeon’s SpongeBob over breakfast at Marcus Live!
Dates: December 7 at 9 a.m.
Location: Marcus Live!

Merry Mondays at Marcus Live!
Every Monday night in December, enjoy dinner, decorating and festive fun, including gingerbread cookie decorating and hot cocoa bars.
Dates: December 1, 8, 15
Location: Marcus Live!

Friday Night Lights
On Friday nights in December, various American Dream brands take the Dream Stage, offering interactive experiences, entertainment, and exclusive product sampling.
Dates: December 5, 12, 19, 3 – 9 p.m.
Location: Dream Stage

Santa Brunch
Enjoy a magical morning with Santa at Carpaccio for brunch, featuring festive activities.
Dates: December 13, 14, 20, 21
Location: Carpaccio

Noon Year’s Eve
American Dream’s youngest guests can welcome the New Year early with a daytime celebration at Nickelodeon Universe, including a special countdown to Noon.
Date: December 31 at 11 a.m.
Location: Nickelodeon Universe
 
HOLIDAY-THEMED ATTRACTIONS

Nick The Halls
Ask an Elf to help you write a letter to Santa, decorate ornaments, or make a festive craft in the Elf Workshop. Enjoy dancing in snow flurries during our Nick the Halls Dance Party.
Dates: Daily beginning November 22 (Weekend only Dance Parties)
Location: Nickelodeon Universe

Gamenights at The GAMEROOM
Enjoy the holiday season at Hasbro with specialty shakes, a prix-fixe family-style menu and board games that bring everyone together.
Dates: December 4, 11, 18 from 5 – 9 p.m.
Location: The GAMEROOM Powered by Hasbro

Rink Remix
Skate to the beat with food, fun and festive getaways.
Dates: December 5, 12, 19
Location: The Rink

Geoffrey’s Express
Guests of all ages can enjoy a train ride through American Dream on Geoffrey’s Express, decorated with festive Christmas Lights.
Dates: Running daily beginning December 8
Location: Second floor outside of Toys”R”Us

Angry Birds: Holiday Party
Celebrate the holidays with Red the Angry Bird and win prizes for a hole-in-one while enjoying arts and crafts projects and enjoying face painting and balloon artists.
Dates: December 21 from Noon – 4 p.m.
Location: Angry Birds

Mirror Maze: Theme Maze
Navigate your way through the holiday-themed maze as festive lights and music fill the attraction.
Dates: December 8 – January 4
Location: Mirror Maze

Characters of the Dream Parade
Watch your favorite American Dream characters parade throughout the center and take pictures alongside your favorite friends.
Dates: December 20 and 21 at 3 p.m.
Location: Begins in Court A

Winter Wonderland
Immerse yourself in a winter wonderland with a wintry landscape where snowflakes fall and twirl around you.
Dates: All Season
Location: The Garden

OTHER HIGHLIGHTS

Coca Cola Gift Wrapping
Bring your holiday gifts to Holiday Dreamland for free gift wrapping, courtesy Coca Cola.
Dates: November 28, 29; December 12, 13, 16, 20, 22, 23, 24, Noon – 8 p.m.