Dentistry for Children of West Essex

Richard W. Eytel, DMD, Iva Leroy, DDS, Kevin Persily, DDS, Meeta Grewal, DDS

Specialty: Pediatric Dentistry & Orthodontics

 Left to right: (Back row) Drs. Kevin Persily, Richard W. Eytel, Elliot Nash. (Front row) Drs. Iva Leroy, Emelie Preis, Devina Shah, Meeta Grewal

Having practiced pediatric dentistry for more than 40 years, Dr. Richard Eytel and his team make children and teenagers feel at home in their welcoming, kid-friendly office. They pride themselves on practicing the “tell, show, do” method of dentistry.

“No matter their age, we take the time to explain treatment to our patients every step of the way—that’s what takes the fear out of dental visits,” says the father of two. Dr. Eytel has special expertise in working with special needs patients.

A Team Approach to Dental Care 

Dentistry for Children of West Essex attributes its success to its efficient, friendly and knowledgeable team. Dr. Eytel works alongside pediatric dentists Dr. Iva Leroy, Dr. Devina Shah and Dr. Meeta Grewal, orthodontist Dr. Kevin Persily and general dentist Dr. Elliot Nash.

“Some of my staff has been with me for 20 or 30 years, so we’re truly like a family,” he says. “Our dedication, talent and love for children is evident to everyone.”

A Focus on Prevention 

The practice offers digital radiography to reduce radiation, and applies sealants to protect teeth from cavities. The chief of pediatric dentistry at St. Barnabas Medical Center, Dr. Eytel provides dental treatments under general anesthesia in a hospital setting for patients who need it.

“Our practice is very prevention-oriented; we’re here to help prevent dental disease—not just treat it,” he says. A board-certified pediatric dentist, Dr. Eytel earned his DMD at UMDNJ and completed his training in pediatric dentistry at the New Jersey Dental School.

“Our goal is happy, healthy patients who, when leaving our office as young adults, will have a positive attitude toward dentistry for the rest of their lives,” he says.

 Dr. Eytel is clearly an expert in pediatric dentistry. Great with the kids! ~Pamela, Short Hills

 Dr. Eytel has a special way of putting my daughter at ease. ~Michelle, Union

Dr.  Eytel is kind, patient, thorough and overall just a great dentist! My kids have never been afraid of going for their check ups, even after having a cavity filled. The entire office staff is wonderful. ~Tricia, West Orange

Dr. Eytel has taken care of me my whole life and is personable. ~Julianna, West Orange

 Dr. Eytel is thorough and calm. Great office staff! ~Amelia, Millburn

 Dr. Eytel is very friendly and professional ~Arthi, Livingston

 Wonderful, my son who has special needs loves Dr. Eytel! Great doctor for kids! ~Monica, Elizabeth

 Dr. Shah went above and beyond for a comfortable experience with my child. ~Navita, Bloomfield

 My kids love Dr. Leroy! ~Maria, Jersey City

 Dr. Leroy is simply fantastic. I have four children ages 15–5 and they absolutely love her and will only see her. It’s never a fight and she is a complete jewel! ~Susan, Bloomfield

 Dr. Leroy is so gentle and patient with the kids. ~Jillian, East Hanover

 Dr. Leroy is very polite, soft spoken and gentle with my children. ~Rosemarie, Basking Ridge

 Dr. Persily is so upbeat and makes my son feel extremely comfortable. ~Mary, Nutley

 Dr. Persily makes you feel great during such an awkward time in a kid’s life. ~Luz, Bloomfield

 Dr. Persily is patient and funny and my son really respects him. He works with us through difficult choices. ~Yvette, South Orange

 Who else could make braces and retainers fun? Dr. Persily has a great sense of humor and my older son doesn’t mind going for his visits. ~Tricia, West Orange


Dentistry for Children of West Essex

Richard W. Eytel, DMD; Iva Leroy, DDS; Kevin Persily, Meeta Grewal, DDS

412 Pleasant Valley Way, West Orange


This is an advertising profile from the December 2018 issue of New Jersey Family.