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Your Favorite Childhood Store is Returning to NYC for the Holidays

FAO Schwarz is back for another Christmas in the city.


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FAO Schwarz doesn’t have a permanent shop anymore, but it'll be open in New York City during the most wonderful time of the year.

After closing in 2015, the store temporarily reopened in Bergdorf Goodman for the holiday season, and will open again as a pop-up this year. Opening its doors at 30 Rock this Friday, November 16, the 20,000-square-foot space will be packed with toys, activities like a magic show, plus a faux grocery store, DIY remote-controlled car race station and more.

Perhaps most important of all: You’ll still be able to snap photos of the kids with the store’s iconic dance-on piano from the movie Big so get ready to tap out your favorite holiday tunes.

FAO Schwarz
30 Rockefeller Plaza, NYC

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