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This P&G Ad About a Mother’s Love Is Your Ugly Cry of the Day

The spot is part of the #LoveOverBias campaign for the 2018 Winter Olympics.


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Photo courtesy of Proctor & Gamble
 

No one sees you the way your mom does, right? Procter & Gamble (P&G) is trying to show that through its  #LoveOverBias campaign for the 2018 Winter Olympic Games in PyeongChang. The campaign celebrates a mother’s role in getting her kids through discrimination, ridicule and both physical and emotional pain.

The ad “Thank You, Mom” features young athletes training in figure skating, skiing, hockey and more who also endure prejudice. But just as rock star moms do, e every time a  kid gets hurt or discouraged, their mothers inspire them to endure.

Grab a tissue and watch the ad here:

 
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