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This Microsoft Super Bowl Ad About Accessible Gaming Has Us All Choked Up

Yeah, you should probably get the tissues now.


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It seems as though every kid’s all about gaming in one form or another. But what about the kids who can’t hold a standard controller?

Microsoft’s Super Bowl ad for 2019, just released on YouTube yesterday, shows the company’s efforts to make their consoles accessible to all. The commercial, titled “We All Win,” shows kids with various special needs and limited mobility using the Xbox Adaptive Controller.

The product was designed as a customizable tool that uses devices like buttons, joysticks and switches to make a unique controller tailored to the gamer’s specific limitations. Young gamers in the ad explain that they can now play easier, and click buttons just as fast as anyone else.

Watch the inspiring ad below.

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