Edit ModuleShow Tags

The Viral (and Potentially Dangerous) Bird Box Challenge Is Truly a Sight to (Un) See

Add this challenge, inspired by the Netflix thriller, to your list of things to warn the kids about.


Photo courtesy of Netflix Facebook page

Unless you’ve been living under a rock (or maybe with a blindfold on), you’ve heard about Netflix’s most recent viral flick, Bird Box. Without any spoilers, it’s about a woman (played by Sandra Bullock) doing her best to find safety for herself and two children in a post-apocalyptic America—oh yeah, and they all have to wear blindfolds thanks to an invisible evil that’s lethal when seen by the naked eye (it’s a long story).

The film not only garnered views from more than 45 million Netflix accounts in the first week after its release, but also inspired tons of memes and a viral video trend: The Bird Box Challenge. In short, people have been sharing vids of themselves trying to do things while blindfolded, from walking to navigating a public sidewalk to even driving!

We know we’re stating the obvious here, but please warn your teens and everyone else in your life not to do this. Nearly all videos of Bird Box Challenge participants are filmed by another person, who we’d like to think (or maybe just hope) aren’t blindfolded, and can therefore keep the person they’re filming out of danger.

After last year’s trend of teens eating Tide Pods, Netflix wasted no time taking to Twitter in response on January 2:

While some see the Netflix tweet as a heartfelt warning, others see it as a way to inspire even more memes and attention to the film (after all, Netflix only said not to get hurt, rather that not to do the challenge at all). No matter Netflix’s benefit from all this publicity, the trend certainly has a lot of potential for danger and injury.

If you’re worried about your kids taking part—especially your teens behind the wheel—talk to them about the real possibility of getting hurt. But if your littler ones really want to give it a try, let them try the challenge at home with you close by sans-blindfold to keep them safe.

Edit ModuleShow Tags

Archive »Related Content

A Massive Indoor Sports Dome and Entertainment Center Is Coming to Jackson

The project will span a 300-acre spread.

Read and Reread Everything Mo Willems? Add These 7 Picture Books to Your Bedtime Rotation

We all know the pigeon wants to drive the bus, and we’ve figured out what happens if you give a mouse a cookie.

Things To Do This Weekend, January 25-27

Get the most out of your weekend at these NJ area events. We found more than 30 for you to choose from.

3 Fast and Easy Valentine Crafts

You can make these super easy crafts with the kids just in time for Valentine's Day.

Why Your Next Family Vacation Should Be Panama City (Yes, Really!)

This gem of Central America boasts gorgeous beaches, tons of history and epic eats.

Add your comment: